AcouSort travels to Japan to re-ignite marketing efforts as the country opens up after the pandemic
AcouSort has been established on the Japanese market since 2019 when the company signed an exclusive distribution agreement with its Japanese partner Physio-Tech. The same year AcouSort also initiated a collaboration with a leading Japanese life science company. After almost three years of stringent restrictions, Japan has now opened up the country for overseas visitors. As one of the world’s largest healthcare markets, Japan is a prioritized market for AcouSort and a team of representatives will now travel east to re-ignite the marketing efforts.
The AcouSort team will visit the company’s distributor Physio-Tech to jointly exhibit AcouSort’s products at JSEV (Japanese Society for Extracellular Vesicles), an event which gathers Japan’s leading scientists in the field. Together with Physio-Tech, AcouSort will also conduct product and technology demonstrations at a number of international life science companies based in Japan. During the visit, the AcouSort team will train the colleagues at Physio-Tech on the latest application updates.
“The Japanese market is very important for AcouSort given its size and technological maturity. The pandemic struck shortly after we had made the first inroads in Japan, causing us to lose some of the momentum we had created. Now we are thrilled to again visit our Japanese partners to renew our joint efforts to establish a profitable presence on this significant healthcare market,” says AcouSort’s Commercial Director Agnes Michanek.